Brayden Abadilla

Marketing student at CSULB — social media, campaign strategy, and creative analytics. $1,000 entrepreneurship pitch winner.

Selected Projects

Social Marketing Assistant — DirectMyLoan Inc. (Dec 2024 – Aug 2025)

Lead generation + social content

Goal: Increase social engagement and capture qualified leads for loan products.

  • Planned and published 3–5 weekly posts across Instagram & LinkedIn; implemented A/B copy tests.
  • Used Google Analytics and platform insights to iterate on content — improved engagement by 32% (replace with your number).
  • Helped set up automation for lead capture that fed into HubSpot (or CRM) to qualify leads.
Google AnalyticsMeta Business SuiteCanva
Barista & in-store marketing — Vivot Craft Cafe (Aug 2025 – Present)

Customer-facing promotions & in-store campaigns

Highlights: Ran seasonal promo signage and upsell suggestions that helped raise average ticket size. Strong customer service contributed to repeat customers.

Customer ServiceIn-store marketing
Campus outreach — CSULB AACF (Aug 2025 – Present)

Event promotion & social outreach

Created event graphics and social posts that increased event signups and on-campus engagement.

AdobeSocial Management

Project layout suggestions

For each project, add: Problem → Approach → Outcome. Include metrics and a visual (screenshot or short video). Link to live posts or GitHub when possible.